WBC Small Business Spotlight – Aunt Fannies Bloomers

On July 22, 2010, in Women's Business Center, by Women's Business Center

Making the world a happier place – one flower arrangement at a time.

Claude Monet once remarked, “I perhaps owe having become a painter to flowers.”

Perhaps that’s also why Lulu Luna decided she wanted to be a florist. Luna is the owner of Aunt Fannies Bloomers (834 E 3300 S), a full-service floral boutique in Salt Lake City.

“Flowers are such an emotional thing,” said Luna. “When words are just not enough, flowers just represent that unique moment.”

Over a decade ago, when Luna moved to Salt Lake City from the Golden City, she was looking for a way to channel her artistic spirit. With a background in interior décor and faux finishing, Luna knew she wanted to pursue her love for painting.

“My passion has always been to create something,” said Luna. ” Whether it’s a painting or an interior design, my hope is that someone will enjoy and feel happy about.”

What first began as a small part-time job in a neighborhood florist shop soon became Luna’s source of happiness and solace. She began on the frontlines processing and delivering flowers, taking phone orders and washing flower buckets. Over the course of eight years as a part-time employee at Aunt Fannies, Luna also worked at Snowbird resort restaurant cooking and supervising staff.

About four years ago, when the original owners of Aunt Fannies announced it was time for them to retire, Luna decided to buy the business and make it her own. Aunt Fannies has ever since been known for delivering ‘quality products with personal touch’.

“There are precious moments in everyone’s lives; whether it’s a wedding, graduation, saying ‘I love you’ or respecting the departed at funerals; flowers are an indispensible part of those moments,” said Luna.

Being a hands-on person with a childlike curiosity made Luna experiment with colors, textures and fragrances. Her strength lies in designing exclusive flower arrangements for all occasions keeping the recipients in mind. Her pieces are never generic or commonplace. With her clients’ needs at the core of her projects, Luna pours her heart and soul into every arrangement and exceeds client expectations.

“The best part of being in this business is the good feeling that comes from a job well done,” said Luna. “When a bride sees the flowers for her wedding and is overcome with happiness or a flower arrangement for a mother grieving the death of her son – those moments are just priceless and that’s what fuels me.”

A divine scent of fresh flowers fills the air in Luna’s boutique. Her black and white pit-bull, Page, is the official greeter and bolts to the front door to give visitors a friendly lick. The simple layout of her store has shelves with eclectic gifts and souvenirs. Now amidst restructuring and rethinking her business’ vision, Luna is looking at expanding her product line to include antiques, home décor and furniture.

“With the economy the way it is right now, there is a push to reuse and recycle,” said Luna. “This new arm of my business will appeal to people who are looking to stretch their dollar but also invest in quality furniture and home décor.”

Adaptability and creativity have been Luna’s best friends through the years. With the state of the economy, new expansion plans and reorganization, Luna is banking on her resilience to get past hard times.

“I’ve done so much with so little that it doesn’t worry me anymore,” said Luna. “My goal is to continue making people happy with my creations while running a tight and efficient business.”

Contact Information: Lulu Luna, Owner
Aunt Fannies Bloomers
834 E 3300 S
Salt Lake City, UT 84106
Ph: 801-487-2200
Email: bloomgirl1@hotmail.com
Website: www.auntfannies.biz

These are a few of Lulu’s favorite things – orchids, scabiosa pod, bear grass and lilies

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